~ ATTA President to share on adventure tourism strategy with travel trade ~

(BRIDGETOWN, Barbados) 11 May 2014Adventure travel is the antithesis of lying on the perfect Caribbean beach and is a quickly developing tourism niche market currently estimated at US $263 billion.

During Caribbean Week New York, the Caribbean Tourism Organization (CTO) plans to position the region’s adventure travel product for its share of this burgeoning market through an interactive workshop for an estimated 100 travel agents.  The three-hour Trade Show & Educational Seminar for Travel Agents will be held at the illustrious Hilton Times Square Hotel on 234 West 42nd Street in New York on Tuesday, 3 June 2014 from 6:00 p.m.

The programme, which will start with a Tabletop Trade Show showcasing leading Caribbean adventure tourism products, will culminate with a presentation by the president of the Adventure Travel Trade Association (ATTA) and industry expert, Shannon Stowell.

ATTA is the largest professional organization for adventure travel companies, destinations and organizations worldwide with over 930 corporate and governmental members from over 80 countries.

“The Caribbean nations represent a diverse offering of adventure travel experiences already. I look forward to sharing how to best leverage the diverse cultural, natural and active holiday opportunities with travel agents and destinations attending Caribbean Week.” said an enthusiastic Stowell, who has over 20 years of experience in the tourism and adventure travel trade business.

Adventure Tourism began 25-30 years ago and has evolved from noteworthy expeditions and extreme activities to softer, more accessible experiences.  In the Caribbean, adventure travellers can opt for activities as calming as rafting on a river and observing the wildlife to adrenaline pumping activities such as zip-lining over forest canopies, several hundred feet above ground.

The 2013 Adventure Tourism Market Study estimates US $82 billion is spent on related gear, apparel and accessories, bringing the sectors total value in 2012 to more than $345 billion.

For information on how to participate in the Trade Show & Educational Seminar for Travel Agents or in any of the Caribbean Week New York activities, visit www.CaribbeanWeek.com.

Caribbean Week is supported by Academy Engraving, Antigua and Barbuda, the Association of Travel Marketing Executives (ATME), the Atrebor Group, Barbados, Blue Sky Luxury-Greensleeves, British Virgin Islands, Cayman Islands, Cititech Solutions, CTO Allied Members, David Williams Funeral Service, El Dorado, Empire State Building, Grenada, Guadeloupe, Hilton San Juan Collection, Jamaica , the Sandals Foundation, Saint Lucia, St. Maarten, St. Martin and Travel+Leisure.

About the Caribbean Tourism Organization

The Caribbean Tourism Organization (CTO), with headquarters in Barbados and offices in New York and London, is the Caribbean’s tourism development agency comprising membership of over 30 countries and territories including Dutch, English, French and Spanish, as well as a myriad of private sector allied members. The CTO’s vision is to position the Caribbean as the most desirable, year round, warm weather destination, and its purpose is Leading Sustainable Tourism – One Sea, One Voice, One Caribbean.

Among the benefits to its members the organization provides specialized support and technical assistance in sustainable tourism development, marketing, communications, advocacy, human resource development, event planning & execution and research & information technology.

In addition the CTO, in partnership with the Caribbean Hotel & Tourism Association, jointly and equally owns the Caribbean Tourism Development Company, a marketing and business development entity dedicated to promoting the Caribbean brand worldwide.

The CTO’s Headquarters is located at Baobab Tower, Warrens, St. Michael, Barbados BB 22026; Tel: (246) 427-5242; Fax: (246) 429-3065; E-mail: CTObarbados@caribtourism.com.

The CTO’s New York office is located at 80 Broad St., Suite 3302, New York, NY 10004, USA: Tel: (212) 635-9530; Fax: (212) 635-9511; E-mail: CTOny@caribtourism.com;

The CTO’s London office is located at The Quadrant, Richmond, Surrey TW9 1BP, England. Tel: 011 44 208 948 0057; Fax: 011 44 208 948 0067; E-mail: CTOlondon@caribtourism.com;

For more information on the Caribbean Tourism Organization please visit www.OneCaribbean.org.

Get the latest CTO updates on Twitter at http://www.twitter.com/ctotourism.

Connect with CTO on Facebook at http://www.facebook.com/CaribbeanTourismOrganization.