Tuesday June 6, 2017

Theme: To The Collaborators Go the Spoils

Price: Open to the public; CTO Members: $125  | NON CTO Members: $175
Time:  9:00 am – 12:00 noon
Venue: Crystal Ballroom, 2nd Floor


Karen Kent – Chief Marketing Officer, Leisure Brands, Flight Centre Travel Group, USA
Eusi Skeete – Vice Counsel/Senior Business Dev. Manager, Barbados Tourism Marketing Inc.
Gai A. Spann – Founder & Travel Artist, SPANNING the Globe Tours

Innovation and collaboration are the keys to thriving businesses. In times of uncertainly and rapid technological advances, it is important that the tourism industry’s supplier and retail professionals share ideas and work together to unlock the potential for exponential growth.  This session will provide information that highlights the results of greater collaboration between critical segments of the industry, changes the way the industry does business and help national tourist offices with limited budgets realize the advantages of operating in an environment where collaboration is at the heart of how they function.

Register for the Industry Workshop:


Time:  1:00 pm – 2:00 pm
Venue: Crystal Ballroom, 2nd Floor

Lunch is included in the registration fee.

Tuesday June 6, 2017

Theme: Selling the Romantic Caribbean

Time:  5:30 pm – 8:30 pm
Venue: Grand Ballroom, 2nd Floor

Sponsored by

Despite the constant changes in the travel distribution system, the Caribbean Tourism Organization has always recognized that travel agents play an important role in the sale of Caribbean vacations. The NY Times, USA Today and Times Magazine and a recent MMGY global study agree that across the board, both demographic and generational groups have increased their use of travel agents to facilitate their travel bookings. It is in the best interest of the Caribbean travel industry to continue to provide these professionals with the tools and information that will keep the Caribbean top of mind when they discuss vacation options with their clients. This is the industry’s opportunity to present qualified travel agents with relevant information to equip them to match their discerning clients with their best fit for their  perfect wedding, honeymoon or vacation.


Everything you have heard about romance and the Caribbean is true and everything you have heard about the Caribbean being the premier wedding and honeymoon resort destination is most certainly true. However, in a constantly changing environment in which leading marketers and retailers in every category find their biggest challenge is reaching the new consumer and increasing sales, how do we get even more of our perfect customers – engaged couples and newlyweds – to wed or honeymoon in the region?

The answer lies in developing long-term and meaningful relationships with the people who drive business to the Caribbean – wedding planners and travel agents – the experts say. How do we engage you effectively? Welcome to Selling the Romantic Caribbean Trade Show and Educational Forum where suppliers will share their tips and secret, and destination representatives will boast about what is special about their product – all to help you develop effective business strategies to increase sales.

This year’s educational seminar will be sponsored by Delta Air Lines.

TABLETOP. A six-foot table and two chairs will be provided. Exhibitors may bring backdrops that do not exceed 8ft. so as not to obstruct neighboring exhibitors. Each tabletop exhibit includes a maximum of two (2) representatives.

COST:  Suppliers: $995.00 Small Hotels only (under 50 rooms): $550.00

Register for the Trade Show& Educational Forum


Thursday June 8, 2017

Theme: Marketing Caribbean Tourism in the New “Ab”Normal

Open to the public; (Breakfast and Lunch are included.) CTO Govt members $275; CTO Non-Govt (Allied, Affiliate) members $375 ; Non CTO Members $575
Time: 8:00 am – 12:00 noon 2nd Floor
Venue: Grand Ballroom, 2nd Floor

The Caribbean Marketing Conference remains one of the highlights of Caribbean Week. The Conference which is hosted by the CTO Allied members in conjunction with ATME, presents the latest cutting edge marketing trends to an audience of public and private sector tourism representatives. Delegates are treated to a Continental Breakfast before the Conference.


Keynote Speaker: Scott Wiseman| CEO | Travel Impressions
Travel Distribution in the Age of Disruption – Tom Bacon | Airline Industry Consultant | Colorado
Marketing in a Time of Chaos and Change – Michael Kraabel| VP, Creative + User Experience | Bolin Marketing
The Art of Science and Marketing – Claud Monro | Chief Innovation Officer | SK+G ; Marc Lindevelt | Chief Creative Officer | SK+G

Register for the Tourism Marketing Conference:

SCHEDULE - Marketing Conference

Thursday June 8, 2017

“Honoring Industry Leaders and Top Caribbean Stories”

Price: Open to the public; $150
Time: 12:00 pm – 2:00 pm
Venue: Crystal Ballroom, 2nd Floor

Buy Tickets for the Tourism Industry Awards Luncheon.

Co-sponsored by:

Anytime is a good time for the region to show its appreciation to industry professionals for their contribution to the development of our tourism product, but Caribbean Week takes on special meaning when the awards are presented in the major media and Caribbean tourism market, in the presence of peers and top Caribbean tourism officials and executives.

The Caribbean Tourism Awards Luncheon is the occasion at which the Caribbean Tourism Organization recognizes journalists and photographers who have published captivating and influential stories on the region; the allied members for their continued support of the work of the Organization; and other industry professionals who do excellent work in the spirit of industry legends – the late Marcia Vickery Wallace and Marcella Martinez.

More details on Media Awards.

More details on Allied Awards.

Thursday June 8, 2017


Time: 3:00 pm – 4:00 pm
Venue: Sutton Room

The CTO press conference updates the media on developments and decisions taken by CTO during Caribbean Week.

Thursday June 8, 2017

“Getting Up Close and Personal with Top Journalists”

Time: 5:00 pm – 7:30 pm
Venues: Media Marketplace – Grand Ballroom, 2nd Floor; Media Interviews – Crystal Ballroom, 2nd Floor

Where else can suppliers to the Caribbean Tourism Industry have exclusive access to journalists from over 100 media houses, assembled specifically to learn and write about the Caribbean? The Caribbean Media Marketplace attracts journalists from across all media platforms. This event provides CTO member Governments and private sector exhibitors with the opportunity to tell their stories directly to writers from the trade and consumer press. It is an excellent occasion for interviews with both print and electronic media eager to know what’s new and different in the Region and with your product.

The media landscape is rapidly changing and so are the tools that journalists use to cover the region. In this fast paced event, newsworthy information from your most appropriate representative can result in coverage over an extended period of time. Be prepared to see some familiar faces, but understand that there will be several new journalists who wish to tell your stories, as well. This is the place to gain that competitive edge.

We are offering booth and tabletop displays on a strict first-come, first-served basis. We are asking all interested suppliers to submit their applications as soon as possible.

Information & Registration Form (pdf, online) for Media Marketplace & Interviews:

MEDIA MARKETPLACE: Doors open to all media including television crew

Time: 5:00pm – 7:30pm
Venue: Grand Ballroom, 2nd Floor


Time: 5:30 – 7:30pm
Venue: Crystal Ballroom, 2nd Floor

Thursday June 8, 2017


Time:  7:30 pm – 8:30pm
Venue: Ballroom Foyer, 2nd Floor

Mixologists Sylvanus Johnson and Dani DeLuna will compete for the title of Caribbean Week Mixologist of the Year on Thursday, June 8, during the final Rum Rumble of #CWNY2017 during Caribbean Media Marketplace. The Caribbean Week Mixologist of the Year will be announced at the Rum & Rhythm Benefit where the Rum Rumble finalists will debut their winning cocktails.