TRADE SHOW AND EDUCATIONAL FORUM FOR TRAVEL AGENTSTuesday June 6, 2017; 5:30 pm – 8:30 pm; Theme: Selling the Romantic Caribbean Grand Ballroom, Wyndham New Yorker Hotel,
481 Eight Avenue, NY 10001
TRAVEL TRADE ONLY
Despite the constant changes in the travel distribution system, the Caribbean Tourism Organization has always recognized that travel agents play an important role in the sale of Caribbean vacations. The NY Times, USA Today and Times Magazine and a recent MMGY global study agree that across the board, both demographic and generational groups have increased their use of travel agents to facilitate their travel bookings. It is in the best interest of the Caribbean travel industry to continue to provide these professionals with the tools and information that will keep the Caribbean top of mind when they discuss vacation options with their clients. This is the industry’s opportunity to present qualified travel agents with relevant information to equip them to match their discerning clients with their best fit for their perfect wedding, honeymoon or vacation.
Everything you have heard about romance and the Caribbean is true and everything you have heard about the Caribbean being the premier wedding and honeymoon resort destination is most certainly true. However, in a constantly changing environment in which leading marketers and retailers in every category find their biggest challenge is reaching the new consumer and increasing sales, how do we get even more of our perfect customers – engaged couples and newlyweds – to wed or honeymoon in the region?
The answer lies in developing long-term and meaningful relationships with the people who drive business to the Caribbean – wedding planners and travel agents – the experts say. How do we engage you effectively? Welcome to Selling the Romantic Caribbean Trade Show and Educational Forum where suppliers will share their tips and secret, and destination representatives will boast about what is special about their product – all to help you develop effective business strategies to increase sales.
This year’s educational seminar will be sponsored by Delta Air Lines.
THE TRADE SHOW FORMAT:
TABLETOP. A six-foot table and two chairs will be provided. Exhibitors may bring backdrops that do not exceed 8ft. so as not to obstruct neighboring exhibitors. Each tabletop exhibit includes a maximum of two (2) representatives.
COST: Suppliers: $995.00 Small Hotels only (under 50 rooms): $550.00
Registration details: http://www.caribbeanweek.com/registration
A. Participation fees entitle CTO members and suppliers to Exhibit at the Trade Show and Educational Session for Travel Agents on Tuesday, June 6th. Each exhibitor (supplier) will be provided a 6-foot table. Table size may be adjusted to accommodate demand for exhibit space. Supplier understands that the number of suppliers/seminars will vary and tabletops will be sold on a first come-first serve basis. Supplier understands that payment must be received on or before the Trade Show date in order for them to participate in Show. Only Government members and sponsors will be provided the opportunity to make Roundtable Presentations.
B. Cancellation Policy: All cancellation requests must be made in writing to Caribbean Tourism Organization-USA, Inc. All cancellations will be assessed an administrative fee of $100. Cancellations received less than ONE WEEK before the show date will forfeit all payments.
C. Registration includes up to 2 representatives per exhibitor. There is a fee of $100 for each additional representative.
D. CTO reserves the right to change the date, time and/or location of the show. In the event that the program is modified, CTO will inform the suppliers. Space will be assigned on a first-come-first-served basis.